6 Underrated Keyword Research Methods | Whiteboard Friday | Sofia Tyson | 4K

Do you feel like your keyword strategy's missing something? 💭 It's not your imagination ... traditional keyword research methods don't capture the 15% of Google searches that are new each day! Learn about six strategies to try in this Whiteboard Friday episode. Thank you to our guest host, Sofia Tyson: LinkedIn ► https://www.linkedin.com/in/sofia-inga-tyson Download the high-resolution whiteboard graphic from the Moz Blog: https://mz.cm/470wuS3 ==TIMESTAMPS== 00:00 Intro 00:47 Target Your Competitor Branded Keywords 01:36 Listening Tools and Also Intelligence Tools To Enrich Your Keyword Lists 04:09 Apply Modifiers to Your Keywords To Enrich Your Keyword Lists 05:03 Modify by Business Size 07:38 Use Proprietary Data To Enrich Your Keyword List 09:01 Get As Close as Possible to Your Product 09:56 Conversion Value 10:30 Outro *************************************** ADDITIONAL MOZ RESOURCES: 30-day Moz Pro free trial ► https://mz.cm/3jZq3p3 Check out Moz Local ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz webinars ► https://mz.cm/3TgJgGK *************************************** STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ► https://www.facebook.com/moz X/Twitter ► https://twitter.com/Moz LinkedIn ► https://www.linkedin.com/company/moz Instagram ► https://www.instagram.com/moz_hq/