4.3 Combine business data in Google Analytics - Analytics Academy on Skillshop

For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop! Be sure to subscribe to the Google Analytics YouTube channel, and we'll announce when the all-new courses are available. In the meantime, enjoy these video previews from the course lessons: https://www.youtube.com/playlist?list=PLI5YfMzCfRtZNBRmhTEJkcHYvN_x_wpxM First-party data can provide valuable insights that help deliver better customer experiences and drive business results. You can use first-party data to enhance your audience strategy, create a competitive advantage with data unique to you and to make informed business decisions. In this video, we'll cover two tools you can use to expand the first-party data you have available in Google Analytics: Data Import and Measurement Protocol. Helpful resources: Learn more about Data Important and Measurement Protocol: [GA4] About Data Import: https://support.google.com/analytics/answer/10071301 Measurement Protocol: https://developers.google.com/analytics/devguides/collection/protocol/ga4 New to Analytics? Get started for free with Google Analytics, which is a single platform that integrates your analytics and advertising, so you can act on customer insights faster: https://marketingplatform.google.com/about/analytics/