2026 SEO Strategy: How Marketers Win The New LLM Search Game

Don't let your brand go invisible. 👀 https://bit.ly/3KsXwuv The rules of brand visibility are changing fast. Search is being rewritten by AI, and your marketing strategy needs to catch up. Join Ryan Anderson (AI Transformation Programs Director at Zapier) and Trevor Pyle (Product Marketer at Profound) for a candid conversation about how marketers can stay visible, credible, and discoverable in the age of LLMs. From Google to GPTs, "ranking" now means something entirely new. This session breaks down how Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are fundamentally shifting the marketing funnel. Top Takeaways & Early Best Practices: 📍 The Compressed Funnel: Learn why high-intent customer evaluations are collapsing into just a few hours or turns in an AI chat. 📍 New Ranking Metrics: Moving beyond backlinks and domain authority, focus on the four new pillars of ranking: Mention, Citation, Referral, and Sentiment. 📍 GEO Case Studies: See how companies like Ramp are programmatically generating fresh, proprietary data pages to achieve an 80% lift in citations. 📍 Content Freshness: Why content less than 13 weeks old is rewarded by LLMs and how to update your existing assets for high visibility. 📍 Simple Wins: The four structural elements (Title, URL, Snippet, Description) that bots check first to determine if your content is worth citing. This is the essential session for marketers ready to experiment and adapt before their brand visibility disappears. #seo #aeo #geo #brandvisibility #contentmarketing