10 Fan-Outs for Prompt Research | Tom Capper | Whiteboard Friday 4K

How does Google's AI Overview take a simple search query and expand it into a comprehensive web response? In this Whiteboard Friday, Tom Capper shares research conducted by Dr. Pete on the mechanics behind fan-out queries — the underlying questions AI generates to provide a complete answer. Using the example query "best wireless mice for gamers," Tom breaks down 10 specific categories you can use to expand your own prompt tracking and keyword research. View and save the HD whiteboard here: https://moz.com/blog/fan-outs-for-prompt-research-whiteboard-friday Timestamps: 00:00 – Intro: Researching Google's AI Overview Responses 00:41 – The Value of Prompt Research for Tracking and Ideation 01:17 – Example Query: "Best Wireless Mice for Gamers" 01:29 – Fan-out 1: Semantic Synonyms 01:42 – Fan-out 2: Entity & Brand Variations 01:51 – Fan-out 3: Follow-up Questions 02:00 – Fan-out 4: Product Attributes 02:12 – Fan-out 5: Anticipating the Next Purchase 02:22 – Fan-out 6: Factual Information 02:33 – Fan-out 7: Tutorial and How-to Content 02:45 – Fan-out 8: Perspective and Expert Recommendations 02:52 – Fan-out 9: Product Comparisons 03:02 – Fan-out 10: Transactional Queries *************************************** ADDITIONAL MOZ RESOURCES: 30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3 Check out Moz Local ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK *************************************** STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ► https://www.facebook.com/moz X/Twitter ► https://twitter.com/Moz LinkedIn ► https://www.linkedin.com/company/moz Instagram ► https://www.instagram.com/moz_hq/