ZoomInfo G2 Integration Boost Your Sales with Intent Data

We started using G2 Buyer Intent for lead gen. We didn’t expect it to become one of our most effective churn-reduction tools. Here’s what changed 👇 Instead of only uploading prospect domains, we uploaded CUSTOMER domains into G2 Buyer Intent Notifications. That meant: • We could see when existing customers started researching alternatives • Customer Success got early warning signals • We could step in before churn conversations ever happened In one case, this literally saved an enterprise client. A new contact joined one of our clients. They didn’t know us. They had used competing softwa…