Working with the Media
Skills:
AI Marketing50%
Key Takeaways
Examines how organizations communicate with media and external audiences using public relations concepts and foundational principles
Original Description
This course builds on foundational public relations concepts by examining how organizations communicate with media and external audiences in complex communication environments. Learners explore the role of public relations in branding and storytelling, with particular attention to how organizational mission and core values guide message development across traditional and digital media.
Watch on External: Coursera ↗
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