Winning Digital Strategies for Higher Education

This dynamic, engaging webinar is designed for college and university marketers seeking to boost enrollment, elevate brand awareness, and engage today’s digitally savvy students. Our expert panel explores the latest digital marketing trends, including personalization, influencer partnerships, user-generated content, short-form video, and more. Learn how multi-channel strategies can maximize limited resources and why authentic, student-centered storytelling is key to building trust and boosting enrollment. You'll walk away with practical tactics and real-world examples to elevate your institution’s digital presence and reach the right students, right where they live – online. This webinar is part of a regular series put on by Northwoods, covering topics such as UX design, UX & website strategy, website development, SEO, digital marketing & advertising, and more. #digitalmarketing #highereducation #webinar ⏱️ ***** Time Stamps 02:23 - Today's Journey 03:09 - How to Create Messaging that Resonates with Today's Students 16:49 - Content Repurposing: Get the Most out of the Content You're Creating 24:13 - Benefits & Pitfalls of Website Personalization 32:26 - Using Video to Reach & Engage Students 40:55 - Define Your Goals to Develop an Effective Digital Strategy 47:00 - Q&A 📚 **** Resources, tools, and courses mentioned in the video SparkToro: https://sparktoro.com/ Upcoming Northwoods Webinars: https://www.nwsdigital.com/Classes Northwoods Blog: https://www.nwsdigital.com/Stories/Blog Around the Campfire Podcast: https://www.nwsdigital.com/AroundtheCampfire 🚀 **** Follow Northwoods LinkedIn: https://www.linkedin.com/company/northwoods-software Instagram: https://www.instagram.com/northwoodsdigital/