Why we built an AI insights engine (and what it changes)

More data, more automation and more AI should mean better decisions. But for most teams, it’s doing the opposite — creating more noise, less clarity and less trust in the numbers. In this episode of Marketing Measurement Matters, we go beyond the launch of Funnel’s new AI Insights Engine and unpack the thinking behind it. We cover: - Why we’re betting on Agentic AI in marketing measurement - The real business case for AI (beyond the hype) - How AI has been part of our measurement approach since 2015 - Why this changes how marketers interact with data and insights - What this means for Funnel Measurement and triangulation going forward This isn’t just a product update. It’s a shift from reporting to decision-making. If you want to understand where marketing measurement is heading and how to stay ahead, this episode is for you.