Why AI Keeps Citing the Same Websites

AI Overviews and tools like ChatGPT typically cite around five sources per query, and 90% of the time Google lists eight or fewer sources in an AI response. But here’s the key insight for AI SEO: Those citations don’t always come from different websites. AI systems often reference multiple pieces of content from the same domain. That means if you only have one article on a topic, you only have one chance to be cited. But if you build a content cluster with multiple articles around the same topic, your domain can appear multiple times in the same AI answer, dramatically increasing your visib…