What to Fix First on a Landing Page (Use Scroll Depth)

Landing page not converting? Before you redesign everything, check your analytics. Especially scroll depth and average time on page. If users bounce fast and don’t scroll, the conversion problem isn’t your footer, testimonials, or FAQs at the bottom. Your conversion rate optimization (CRO) should start above the fold: ✅ headline/message match ✅ offer and value props ✅ first CTA placement ✅ trust badges/social proof ✅ load speed and mobile layout Track scroll depth and time on page first to prioritize the fixes that may be the most critical for lead generation. Get more tips on optimizing yo…