What’s a “Good” Reply Rate? #OutboundSales #B2BSales
Everyone asks: What’s a good reply rate?
Most people chase 20%.
Some businesses win with 1%.
In this episode of the LinkedIn AdWise podcast, Justin Rowe and Vuk unpack what actually defines outreach success:
Positive replies - total replies
ACV determines performance thresholds
ROI math - vanity benchmarks
“I know users who consider 1% reply rate crazy good because their ACV deals are phenomenal.”
TLDR: Reply rate without revenue context is meaningless. The real metric is positive replies tied to deal economics. Listen for the deeper breakdown.
Apple Podcast: https://tinyurl.com/2xn5ht3…
Watch on YouTube ↗
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