What Is a Conversion Event Simple Explanation

Key Takeaways

Now, remember a conversion event is how you define success in your business. So, if you're a lead generation business, be it a plumber or a dentist, success for you would be somebody filling in an online form, or somebody picking up the phone and calling you, or someone even calling directly from the ad itself. Sometimes, it's worth actually going to your success pages, be it your thank you pages or whatever page somebody lands on when they have completed what you want them to do, and checking if those tracking events are actually firing.