UX: Research Process

Updated in May 2025. This course now features Coursera Coach! A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. Embark on a transformative journey through the world of UX design and research, where you'll master the skills to create user-centric solutions. This comprehensive course begins by introducing you to the principles of design thinking, guiding you through empathy mapping, journey mapping, and storytelling to understand and address user needs effectively. Dive deeper as you explore UX content strategy, learning to craft engaging, helpful, and transparent content. From designing information architecture to creating intuitive navigation systems, this course covers all facets of organizing and labeling content for seamless user experiences. Hands-on exercises like card sorting and competitor research will solidify your understanding. Advance your expertise with modules on user interviews and persona creation. You'll learn to conduct insightful user research, synthesize findings, and develop data-driven solutions. The course culminates with evaluating design through usability testing, A/B testing, and user surveys, equipping you with the tools to iterate and refine designs for success. This course is perfect for aspiring and professional UX designers, product managers, and anyone passionate about creating exceptional user experiences. Whether you're a beginner or looking to enhance your skills, this course ensures you're ready to solve real-world UX challenges.