Unlock AI Search by Mastering Category Entry Points Now! #youtubeshorts

Today, we're seeing classic brand building principles meeting AI search behaviour. It's not about getting as many mentions as possible on any site. It's about relevant sites from Google's perspective, from the knowledge graph's perspective, corroborating who you are and what you do. This connects to what Jes Scholz calls "category entry points," a concept borrowed from Byron Sharp's marketing research. In a user's mind, certain triggers make them think of buying situations, which then make them think of specific brands. Maybe you're walking down the street, you see someone in a cute top, and you think, "Oh, I haven't been shopping in a while." That trigger leads to recalling your favourite brands for clothing. AI models behave similarly. When someone asks an AI for recommendations, the model looks at what brands it associates with specific entities and situations. Full webinar and transcript here: https://sitebulb.com/resources/guides/webinar-brand-visibility-optimizing-for-ai-citations/ #seo #seotips #aisearch #aiseo #aioptimization