Unearth Needs Fast

Unearth Needs Fast equips you to surface unstated customer needs in high-stakes discovery conversations and prove you understood them. Addressing cognitive gaps like the Expert’s Shortcut and Mind-Reading Bias, the course introduces a rigorous framework for executive interactions. Designed for professionals with experience running customer discovery calls and basic familiarity with CRM tools, call recordings, and professional B2B conversations, you will practice focused discovery using the Mirror-probe-validate loop, then audit your listening through transcripts, paraphrasing, clarifying quest…