Understanding the Campaign Components

Welcome to "Understanding Campaign Components", the second course of the specialization, Strategic Communication Campaigns. In this course, you will learn how to design and develop a strategic communication campaign from start to finish. You will learn how to identify a brand's communication problem and create a solution by using strategic communication methods. You will then create your very own communication campaign, by employing tactics that take a brand's target audience, reputation, and available resources into consideration. In the third week you will put all the campaign components t…