Turn Cold Calls Into Strategic Conversations With AI | Sales Assistant | Stratos AI Demo

If your sales rep joins a discovery call and opens with "So, tell me about your business," you've already lost. That's not discovery. That's laziness. Here's what's happening: your reps are running back-to-back calls and don't have time to do two hours of research for every prospect. So they show up cold, ask generic questions, and hope the prospect volunteers their pain points. Meanwhile, your competitor's rep just referenced their most recent LinkedIn post, their Q3 earnings call, and a G2 review from last week. Who do you think is winning that deal? That's the gap between winging it and winning it. Stratos closes it with the Sales Assistant—an AI agent that does two hours of prospect research in minutes and delivers actionable talking points your reps can use to lead strategic conversations instead of fishing for context. In this video, Richard Uruchurtu (VP of Operations and Technology at Directive) walks through how Stratos's Sales Assistant prepares for a hypothetical demo call with Prachi, the CMO of Asana. You'll see real-time company research, leadership context, competitive intelligence, and SEO gap analysis—all consolidated into one briefing your sales team can actually use. Your sales team shouldn't be doing two hours of manual research before every call. But they also shouldn't be showing up cold and hoping for the best. The Sales Assistant eliminates both problems. The question isn't whether your reps should research prospects. It's whether you can afford to lose deals because they didn't. Be sure to like, comment, and SUBSCRIBE to Directive Consulting for more in-depth SaaS marketing insights and information from industry experts. Subscribe to Directive Consulting: https://www.youtube.com/c/DirectiveConsultingIrvine Follow Directive Consulting on: Instagram: https://www.instagram.com/directiveconsulting/ Twitter: https://twitter.com/directiveagency LinkedIn: https://ca.linkedin.com/company/directive-consulting Spotify: https://open.spot