Traffic vs Sales Campaign? Broad vs Interest? Truth Explained

Most advertisers talk in extremes. “Only broad targeting works.” “Traffic campaigns are useless.” “Only reels convert.” But Meta ads don’t work in black and white. In this video, I break down some of the biggest Meta Ads myths vs reality based on actual performance logic. Topics covered: • Traffic Campaign vs Sales Campaign • AI UGC Ads vs AI Cartoon Ads • Reel vs Single Image Ads • Single Image vs Carousel Ads • Interest Targeting vs Broad Targeting Using Meta Ads properly is not about following trends blindly. It’s about understanding: • objective • audience awareness • funnel stage • product type • creative strategy There is no “one strategy fits all.” Smart marketers understand context. Average marketers copy templates.