Track & Optimize AI Traffic Flow

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Track & Optimize AI Traffic Flow

Coursera · Beginner ·🧠 Large Language Models ·3h ago
In digital marketing, what you can’t see, you can’t improve — and that’s especially true when it comes to the growing stream of traffic arriving from AI tools. As large language models like ChatGPT, Perplexity, and Gemini increasingly surface brand links, marketers face a new challenge: how to track, interpret, and optimize AI-driven web traffic. Track & Optimize AI Traffic Flow is a beginner-level course designed to help marketers and analysts build the technical and strategic skills to do exactly that. Over the course of about three hours, you’ll learn how to make AI referrals visible in you…
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