Track AI Traffic and Leads Using GA4

Here we show how to track traffic and leads from AI sources in GA4 using both standard reports and custom explorations. Do you get visitors from tools like ChatGPT, Perplexity, or Claude? Here’s how you find out. This is how digital marketers, SEOs and content strategists discover how much traffic and how many leads are coming in from AI traffic sources. There is traffic from AIs in your GA4 data right now. Here’s the breakdown: 0:49 How to find AI traffic in your GA4 Traffic Acquisition report 2:37 Create a GA4 exploration for AI traffic 4:03 Create a RegEx to identify AI traffic referrers …