This Startup Scaled To Massive Reach Without Paid Ads

In this episode, we sit down with Victor Penev, Founder and CEO at Edamam, to break down how he built one of the most powerful food and nutrition data platforms in the world, now reaching over a billion people globally. Victor shares how Edamam evolved from a consumer app into a B2B data infrastructure company used by major platforms like The New York Times, Amazon, and Microsoft. We dive deep into how they generated high-authority backlinks at scale, built organic inbound growth with zero outbound marketing spend, and leveraged partnerships as a core SEO and distribution strategy. We also e…