This PR Move Works When Everything's Happening Now
Stop waiting for your big moment. Start stealing someone else's. (That's newsjacking — and yes, it's legal.)
In this video, I'm breaking down The Newsjacking Playbook — the exact strategy smart brands use to ride trending news stories straight into media coverage, AI Overviews, and journalist relationships that pay off long after the trend fades.
Here's what you'll learn:
** What newsjacking actually is (and why most brands butcher it)
** How to build a Real-Time Intelligence Engine using mostly free tools
** The SCAN Framework — how to turn a reactive press release into an AEO asset
** Th…
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