The signals that Dubai Developers cannot miss.
Key Takeaways
Yazan Al Khalidi discusses MERED's development strategy pivot to townhouses and villas
Full Transcript
number one needed let's say product in the market today is townhouses and villas. Previously, it was one bedroom apartment. Yeah. So, what does this show you? People want to live here. We had a talk before a minute about living here and he was asking me like, "Why did you move to to Dubai?" Like, you know, it's a good place where your kids can study. It's a good place for them to play and have a a very nice relationship with different generations and as well different nationalities. And as well, the infrastructure here is helping us a lot in in in creating these things. So, I go to my friends and then I ask them, "So, you've been here since I don't know how many years and then what did you do?" He said like, "I bought my properties because it was wrong that I rented it." And this movement always show us as a developer that we start to create uh assets which is for people to live. We care more about the amenities. We we look at the connectivity and how it will be to to the hospital or to the university or to the schools and all of these things. So, actually this is shifting big time and if you look as well, you can see Dubai South right now how much it's speaking because people are looking for a place to live.
Original Description
There used to be an undersupply of one-room apartments… but demand has evolved.
Yazan Al Khalidi, CCO at MERED, shared exactly how MERED is pivoting its development strategy to deliver on the biggest opportunity: townhouses and villas.
Yazan broke down the transition from transitory investment properties to family-centric living:
The Great Demand Flip: Observed a significant market shift where townhouses and villas have overtaken one-bedroom apartments as the most sought-after products for modern residents.
Infrastructure as a Catalyst: Emphasised that connectivity to schools, hospitals, and universities is no longer a luxury but the primary driver for high-performance real estate assets.
Community-Centric ROI: Highlighted the rise of areas like Dubai South, where the focus has shifted from short-term rentals to creating permanent environments where people actually want to live and raise families.
Developing for longevity ensures that assets remain resilient and profitable as Dubai matures into a global hub for long-term residency.
This clip is part of a panel at PropTech Connect Middle East, the conference this February brought to you in partnership with the Dubai Land Department. At the panel titled "Signature Living: How Branded Residences are Elevating MENA's Urban Appeal," Yazal represented MERED
MERED is an international real estate developer redefining luxury lifestyles through high-end residential destinations and innovative architecture, with a current focus on flagship projects like ICONIC Residences and Riviera Residences.
Yazan Al Khalidi was joined by Jonathan Tomlinson, Riyan Itani and Dimitris Manikis.
#proptechconnectmiddleeast #dubailanddepartment #realestate #proptech #ai #dubai
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