The ONE Thing You Must Implement NOW (Conversions API)

Anna Hofer from Assembly Global talks about why marketers and clients are often resistant to adopting Conversions API, especially due to concerns about collecting more data and uncertainty about the benefits. She explains that once clients get onboarded and see conversion lift and performance gains, they typically wish they had implemented it sooner, noting she has never seen anyone unhappy about providing platforms with more data when it leads to increased revenue. The conversation emphasizes that Conversions API is becoming essential and that teams need to get on board now to learn and b…