The ONE Thing Performance Creatives Are Doing NOW

Content creator and performance creative consultant Dara Denny shares what she is most excited—and a little nervous—about for the event: What she is looking forward to: learning more about how they're going to be using Gen AI on the platform. Her tip for media buyers and creative strategists: dedicate time to learning AI tools because It's so so important. She is currently dedicating anywhere from 25 to 50% of my time trying to learn these tools. You got to know how the other side works or you're going to get put.