The Internet Changed… And Most People Missed It

I break down why the future of marketing is no longer about followers, polished brand decks, or wasting money on creative that has never been proven to work. Using my own example of publishing 412 pieces of content across 10 platforms and 81 different handles, I explain how we’ve moved from social media to interest media, where relevance is what drives reach. I dive into why brands need to stop guessing, start testing creative at scale, and use organic content as the real measure of what deserves paid support. From LinkedIn and YouTube Shorts to B2B marketing, executive content, and the role o…