The Highest ROI Thing Founders Can Do

Leveling Up with Eric Siu · Intermediate ·🚀 Entrepreneurship & Startups ·3w ago

Key Takeaways

Leveling Up with Eric Siu discusses the highest leverage activity for founders, which is creating content

Original Description

The highest leverage thing a founder can do right now is not what you think. It is not managing a team. It is not sitting in meetings. Alex Lieberman, founder of Morning Brew, has no direct reports right now. And he says the single highest leverage activity available to him is creating content. Because distribution you build yourself cannot be taken away from you. Every day, ask yourself: is this the highest leverage thing I can do right now? Comment "NEWSLETTER" for more on AI, business, and marketing.
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