The Giveaway Strategy

Key Takeaways

giveaway strategy and it's so lethal create a pyramid of three different prizes the first prize your Flagship program that you want people to buy number two is you give a very high amount off that core offer maybe it's 1,000 bucks off of a $4,000 thing number three a few hundred off or some micro offer so then you do the giveaway you promote the hell out of it lots of people opt in for the giveaway as people are coming in you send emails to that list of people when the drawing happens you do actually select somebody that you give the giveaway to and then you call everyone else and you say hey won the second place prize and so you have $11,000 of credit when would you like to redeem it in any kind of giveaway you can have stipulations which is more than one person may win a prize you get a load of people who now want to redeem the $1,000 of credit towards your services they already know the price because you told them the price above and you have almost an assumed close for everybody else who you call and you get in it makes a ton of money