The Best Google Ads Bidding Strategy for 2026

Work With My Agency (The Moonlighters): https://themoonlighters.com/apply/?utm_source=content&utm_medium=youtube&utm_campaign=apply&utm_term=sam+piliero+2&utm_content=l128 If you are new to this channel, there's a bit you should know about me... 2012 - Sold my first product online, a camping blanket. 2014 - Opened my first shopify store and launched my first facebook ad 2017 - Sold my shopify store 2018 - Recruited by VaynerMedia’s ecommerce team. Team Member #5. Ran ads for Liquid IV, Supergoop and Young Nails. 2019 - Joined BarkBox as Director of Emerging Channels 2020 - Ran ads 2021 - BarkBox grows from 150mil to 2.5B, goes public on NYSE. 2022 - Started The Moonlighters 2023 - Started exclusively hiring top 1% media buyers. 2024 - Fired sales team, my business partner speaks to every client before we work together. 2025 - 150+ clients served. Free Resources: Ad Creative Library: https://themoonlighters.com/creative/?utm_source=content&utm_medium=youtube&utm_campaign=creative&utm_term=sam+piliero+2&utm_content=l128 All My Free Stuff (Ad Creative Library, Etc, etc, etc,): https://themoonlighters.com/free/?utm_source=content&utm_medium=youtube&utm_campaign=resources&utm_term=sam+piliero+2&utm_content=l128 Case Study: How We 10X'd a Brands' Sales In 40 Days While Increasing Their ROAS By 23%: https://themoonlighters.com/case-study/?utm_source=content&utm_medium=youtube&utm_campaign=case+study&utm_term=sam+piliero+2&utm_content=l128 Connect on Instagram: https://www.instagram.com/sampiliero/ Join my team: https://themoonlighters.com/careers/?utm_source=content&utm_medium=youtube&utm_campaign=join+team&utm_term=sam+piliero+2&utm_content=l128 ------------------------- I break down the best Google Ads bidding strategy for 2026, showing you how to dominate with performance max and choose between maximize conversions, maximize conversion value, target ROAS, and target CPA. If you're serious about your Google Ads strategy heading into Google Ads 2026, this video is