The Agentic Web & Future of Ecommerce in the AI Era

AI search isn't killing ecommerce SEO. But it IS changing what the job actually is. In this webinar, Katelyn Geary (SEO at JD Finish Line) and Will Critchlow (CEO of Search Pilot) get into what's genuinely shifted in the last twelve months, and what teams should actually be doing about it. They cover: why "page vs. product" and "keyword vs. conversation" are the real strategic pivots, what a serious AI discovery test backlog looks like right now, which traditional SEO fundamentals you really can't afford to skip, why cross-functional collaboration (with your paid team, your merchandising tea…