The Agentic Web & Future of Ecommerce in the AI Era

AI search isn't killing ecommerce SEO. But it IS changing what the job actually is. In this webinar, Katelyn Geary (SEO at JD Finish Line) and Will Critchlow (CEO of Search Pilot) get into what's genuinely shifted in the last twelve months, and what teams should actually be doing about it. They cover: why "page vs. product" and "keyword vs. conversation" are the real strategic pivots, what a serious AI discovery test backlog looks like right now, which traditional SEO fundamentals you really can't afford to skip, why cross-functional collaboration (with your paid team, your merchandising team, your data team) has suddenly become the unsexy blocker on all of this, and what the website's job actually becomes when shopping journeys get more agentic. Will also shares early findings from Search Pilot's multi-metric GEO testing, including the first examples of hypotheses that are positive for AI discovery and negative for organic, and vice versa. Hosted by Patrick Hathaway, CEO and co-founder of Sitebulb. 🔗 Resources mentioned: Sitebulb's JavaScript SEO training: https://sitebulb.com/javascript-seo-training/ Sitebulb's Tech SEO in the AI Era training: https://sitebulb.com/technical-seo-ai-training/ 📅 Next webinar: Website Migrations (Part 1 of 3) — 8 April 2026 Sign up: https://sitebulb.com/website-migrations-training/