The #1 Way to Be Better Tomorrow

Chris from Ridge shares what he's excited about for the conference and his quick tip for advertisers: He is excited to learn about AI tools and how they work throughout their lines of business, even though he calls himself a Gen AI hater. Increase your volume of creative. Specifically, he recommends creating strategic volume by building content around each of your business personas. Look for inspirations from everything around the world and build out a consistent flow of content.