The $1.17M/Year Facebook Ads Strategy for Home Service Businesses

💰Want to join Home Service Accelerator? Apply here: https://www.homeserviceaccelerator.com/ytviewtraining?el=3_2_14_The_1.17M_Year_Facebook_Ads_Strategy_For_Home_Service_Businesses&htrafficsource=youtube&hcategory=youtube-video In this video, I break down the exact Facebook and Instagram ad strategy that helped my lighting business generate over $1.17 million in sales in a single season. I explain how simple owner-facing video ads can build local brand trust while generating high-quality leads at the same time. I walk through the creative structure that consistently works for home service businesses, including how to film the ads, what to say on camera, and how to target the right neighborhoods. I also show real examples from active campaigns, including ads currently running for Home Service Accelerator members that are producing strong results. You’ll learn how to test multiple creatives, let the algorithm optimize your campaigns, and avoid the most common mistakes business owners make when running Meta ads. I also break down the key marketing metrics that actually matter so you can measure the real performance of your campaigns. Timestamps: 0:00 – How My Lighting Business Did $1.17M With Facebook Ads 1:10 – The Biggest Mistake Most DIY Ad Accounts Make 2:03 – The Owner-Facing Ad Structure That Works 3:16 – How to Build Trust in Your Video Ads 4:56 – Real Example: A Plumbing Ad Printing Money 7:33 – Testing Creative Variations to Scale Results 9:25 – When to Test Images, AI Ads, and Other Creatives 10:32 – How Many Ad Creatives You Should Run 17:23 – The Marketing Metrics That Actually Matter Links for vendors mentioned: Book Keeping: https://startvirtual.com/HSA/ Google Ads Management: https://get.locallegend.ai/steve Meta Ad Management (Businesses over $1mil/year only): https://get.locallegend.ai/steve Dope Marketing for Mailers: https://meetings.hubspot.com/patrick-o3/hsa Google Maps/SEO (Businesses doing voer $1mil/year only): https://www.stryker-d