Target ROAS is Killing Your Google Ads

💼 Ready to Scale With Ads That Actually Perform? https://www.vulcan-digital.com/ 📞 Book a consulting call: https://calendly.com/liam-vulcan-digital/google-ads-growth-consult 🚀 Check out my Google Ads Playbook: https://www.vulcan-digital.com/setup-checklist-2025 Target ROAS is Killing Your Google Ads In this video, I break down why a high Target ROAS is actually killing your Google Ads performance, throttling impressions, and stopping you from scaling cold traffic and new customer acquisition profitably on Google. I explain how Google’s AI bids in each auction, why it shifts budget toward branded search and retargeting when your Target ROAS is too high, and how this leads to low volume, low revenue, and the false belief that Google Ads does not work for your ecommerce brand. I show you step by step how to separate branded and non branded campaigns, calculate your true break even ROAS using your gross profit margin, and reset your Target ROAS on cold traffic campaigns to a realistic level so you can scale spend while still staying profitable. I also walk through a real supplement brand case study where we dropped Target ROAS from 375 percent to 215 percent on non branded campaigns, quadrupled cold traffic volume, increased new customer acquisition by 140 percent, and added 75,000 in gross profit by treating Google Ads as a cold acquisition channel instead of just a high ROAS retargeting layer. ===================================================================== 🔗 LinkedIn: hhttps://www.linkedin.com/in/dr-liam-dinneen-882006257/ 📸 Instagram: https://www.instagram.com/dr.liamdinneen/?hl=en 🐦 X: https://x.com/DrLiamDinneen ==================================================================== *Who I am, and why you should listen me?* I’m Dr. Liam Dinneen, a former medical doctor turned Ecommerce growth strategist. I help DTC founders scale profitably using YouTube & Google Ads, with a focus on financial clarity and smarter decision-making. 📈 Need help w