Sustainable Marketing and Consumer Trends

Offered as the second course in the Transformative Leadership in the Circular Economy specialization, Sustainable Marketing and Consumer Trends examines how marketing serves as a critical driver of sustainable transformation. As circular business models and ESG expectations reshape competitive landscapes, marketing leaders must navigate new pressures to communicate responsibly, build trust, and align with shifting consumer values. This course examines the evolving role of marketing in driving environmental and social impact, from foundational principles of sustainable marketing to strategic b…