Sustainability and Stakeholders: Tensions and Balances

Many companies struggle to manage corporate sustainability effectively. Some overstate their ambitions, engaging in greenwashing, while others treat sustainability as a peripheral add-on disconnected from core operations. Initiatives may lack employee support or fail to resonate with customers, resulting in frustration, inefficiency, and missed opportunities. This course starts from the premise that weak sustainability implementation often stems from imbalanced stakeholder relationships. When managers fail to balance the needs and expectations of different stakeholders, tensions and conflicts…