Strategy: Governance, Business Models and the Future

This course examines the strategic, financial, and governance frameworks that shape the development and long term success of modern stadiums. Learners will explore how stadiums generate revenue through diverse business models, including matchday operations, premium hospitality, multipurpose event programming, sponsorship intelligence, and digital service platforms. The course highlights how data, technology, and fan insights are transforming revenue strategies and enabling new commercial opportunities. Participants will also analyze governance and ownership structures behind large scale stadi…