Strategic Product Management

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Strategic Product Management

Coursera · Advanced ·📊 Data Analytics & Business Intelligence ·1mo ago
Course Description: This course equips participants with essential skills and methodologies for effective product management. The course covers various frameworks, including Agile, Scrum, Kanban, and Design Thinking, helping learners choose the right approaches for their projects. Participants will explore technical skills, such as understanding technical requirements and using data analysis tools, along with market analysis and product strategy topics like user research and go-to-market strategies. It also addresses the product development lifecycle, collaboration between teams, and best practices for product launches. Finally, learners will gain hands-on experience with SQL and Excel for data management and popular data visualization tools to enhance their analytical capabilities. This course is designed for aspiring product managers looking to refine their strategic decision-making skills. Learning Objectives: 1. Analyze various product management frameworks and methodologies, applying the most suitable approaches to different product scenarios. 2. Evaluate technical requirements and leverage data analysis tools to inform product development and decision-making processes. 3. Conduct market analysis and customer research to identify target segments and develop effective go-to-market strategies. 4. Utilize data management techniques, including SQL and Excel, to analyze product metrics and visualize data for informed decision-making. Target Audience: This course is tailored for students seeking a career in Product Management and professionals looking to transition into Product Management roles. It is ideal for individuals who wish to enhance their interviewing skills and deepen their understanding of the product management landscape, preparing them effectively for product management interviews. Prerequisites: -Engineering Degree preferable - not necessary -Basic knowledge of technology company operations Disclaimer: This is an independent educational resour
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