Stop Jumping Marketing Channels (Do This Instead)

Steve Hunsaker | Home Service Accelerator · Intermediate ·🔍 RAG & Vector Search ·4mo ago
Skills: RAG Basics70%

Key Takeaways

Scaling Facebook ads and avoiding the pitfall of constantly switching marketing channels, instead focusing on maximizing the potential of a single working channel before moving on to others, with tools like Facebook ads and Google ads

Full Transcript

If you're spending $20 a day on Facebook ads, you don't go, "Okay, that works perfect. Time to go do Google ads." This changed the trajectory of my home service business. If it's working at $20 a day, you scale it to 40. And then you scale it to 60. And then you scale it to 80. And if your numbers still make sense, your cost for appointment, your close rate, your average ticket, your return on your ad spend, you scale it until it breaks, right? And then you go on to something else. The difference between like me and you and a business that has 100 trucks on the road is they understand this very well. I don't try to find 50 different marketing unicorns while my business is doing 10K a month. I would rather you do an A- minus job at something that's working and scale it until something in your business break.

Original Description

If your Facebook ads are working at $20/day… Why are you already looking for the next thing? This is where most guys screw it up. They get something that works and instead of doubling down, they go: “Alright cool, let’s try Google now.” “Let’s test SEO.” “Let’s try door hangers.” No. Scale what’s already working. $20 → $40 $40 → $60 $60 → $80 And you keep going until it breaks. As long as your numbers make sense: Cost per appointment Close rate Average ticket Return on ad spend You keep feeding the machine. The difference between a guy doing $10K/month and a company with 100 trucks? Focus. They don’t chase 10 marketing channels… they scale 1 until it prints. I’d rather you do an A- job at one thing than half ass 5 different things. That mindset alone will change your business. Follow for more systems that scale.
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This video teaches the importance of scaling a working marketing channel, such as Facebook ads, instead of constantly switching between different channels, and provides a practical approach to maximizing ad spend efficiency. By focusing on a single channel and scaling it until it breaks, businesses can achieve better results and avoid the pitfalls of over-diversification. The video also highlights the difference between small businesses and larger ones, which understand the value of scaling a wo

Key Takeaways
  1. Identify a working marketing channel
  2. Scale the channel until it breaks
  3. Monitor ad performance and adjust as needed
  4. Avoid over-diversification of marketing efforts
  5. Focus on maximizing ad spend efficiency
💡 Scaling a working marketing channel can be more effective than constantly switching between different channels, and businesses should focus on maximizing ad spend efficiency before moving on to other channels

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