Start a Business Before 2025 Ends

Key Takeaways

Everyone wants to start an AI business today, but nobody knows how to. So, in this episode, I brought Kesha Choxy, who's the founder of Rocket SDR. Rocket SDR is an AI powered sales agent that finds perfect prospects and book meetings while you focus on closing the deal. With Quesa, we will understand how can a complete AI beginner and a non-technical non-coder can finalize a profitable business idea quickly build a minimum viable product and get their first customer. I am Sit Sanji, founder of Dude, where we use AI to help global brands like McDonald's, KFC, and Papa Jones run their delivery business profitably. Let's start learning now. Kesha, what are we achieving today and why are you the right person to talk about it? Shh, I think uh with AI things have become very overwhelming and too much is going on out in the world. People especially who are non- techies are in the crisis at the same time. they have got this power tool that they can extend and they can become more powerful than techies. So I think mostly what we're going to be talking about about today is that non- techy founders you know people who are trying to start from scratch and there are so many people so many engineers who who are who are thinking about about rolling out their small AI startups mostly going to be about how someone can start day one without any capital without any team without any prerequisite of industry or knowledge and can start his own SAS business or a consumer or a consumer AI business and the Best thing is you must have seen the business models that never worked have started working. So these these tools which we are talking about are are or or these products which we are talking about are going to be making money day one right. So that's what I think the podcast should be about. >> Awesome. Awesome. And can you just tell something about yourself like who is Kesha? What all have you done about your companies that you >> I am the right why I am the right person to talk about it. I think pretty much I am a chemical engineer. I come from a from a non uh CSSE background and we had been building this company called Rocket SDR.ai which is a AI SDR AI sales agent for businesses B2B sales and similarly while the best part is while building rocket SDR.ai AI and and talking with so many clients now building so many AI small S2. So I have you know I have seen that 0 to1 journey I've been through and and surprisingly it's three of us building it right we we just a three engineer team we have real clients flowing in we have revenue coming in so I think I can explain our journey you know and it took us 6 months to to go from 0 to1 to live and today have clients in India, US, Dubai everywhere. So just in 6 months we could do that and I pretty much believe anyone who is getting out of college and even younger audience the people who are younger than us for them it's even easier you know the kind of energy they can bring on table is a lot more >> agreed agreed I think our audience is in for a treat right because you are yourself building a AI first zero to one company just with three people and I know personally that how well the product is and how well it is doing right with customers the kind of impact it is bringing so just to summarize Right? Our viewers will learn how to sort of how to sort of finalize a profitable business idea. Second, they'll learn how to build their first product right using no code tools. And third, they will understand how to get their first customers, right? Which would sort of help them effectively do 0ero to one for all nontechnical people. I think uh this is the crux of how to start up right. So let's let's quickly deep dive into the ideation part, right? There are thousands of ideas. You can go to chat GBD and ask okay what are the ideas that I should do and as an entrepreneur you keep coming across ideas right but we have seen in our own experience that less than 1% ideas actually start to make money right other than that 99% fail and from our fair share of doing startups and working in this field right we have failed multiple times and then eventually we have succeeded right so from that experience if you can sort of walk us at a step-by-step level how to ideulate a profitable business idea >> so sh I think AI like I was telling is very overwhelming and uh everyone would be thinking to build something and and about use cases but this is I will I I will try to define my journey of coming to rockets sdr.aii AI given when we were thinking about building a AI sales agent, it was already a cluttered space to enter and lot of people were were building it. The number one thing to think about idea is to think it from the investment perspective. You know, you cannot keep investing in real estate, Bitcoin and and stock given you have limited money which is time. You know, you and I have limited resources in terms of time. So you can only pick up one thing uh where you can invest your time into and that thing is should be something which you understand more than how much action is going on more than how much big that industry is what people are talking about you know lacks of crores it it doesn't matter you know how big is the market what matters is do you is is that the market which is made for you is that the product that you understand so the reason I and IU started rocket SDRI is uh we went through hundreds of use cases of genai. It can come from legal, you know, obviously everyone thinks that jurisdiction can be solved with AI. It it comes from going into news channels, building consumer businesses where you can do language, you know, you can we can help people learn languages or or you can copy paste news from here to there. Then it went from medical, you know, we were building a health tech startup before this. Healthcare have have hundreds of use cases, right? from you know getting appointment books on phone calls to scribing you know lot of medical scribe tools have come up recording doctor patient conversation maintaining it into CRM right but then we unders what we were very good at was marketing and sales you know and engineering of sales you know I would specifically say you understood engineering of sales sales very well it could be Google ads Facebook ads or or LinkedIn or or or other ways target market yourself so so that was first reason to come down to rockets sdrd.ai. Now let's dig down further. There are two kinds of businesses that you can operate in. My reason for rocket sdrd.ai I mentioned but for anyone individual who is come how did will they analyze what are they supposed to be building. So there are two direction you can think in one is B2B direction second is D2C direction. Very straightforward obviously B2B direction is better. You know it I know it uh makes sense. Why it is better is is uh you can here customer will tell you what product you should make right you will gradually come up to some right product in consumer segment you will always think every product is right you'll always be you know you'll always be fascinated by by by whatever you think you need and you should be building but business model will never make sense right all the world everyone you will will read across will talk about everyone will talk about making B2B businesses but obviously the the bigger game I would say the bigger game the huge game lies in consumer businesses let's break it down into B2B and D2C now in D2 businesses I'll tell you one single mantra if you can if you are a single founder with no funding if you can sell profitably any AI tool you can sell profitably on Facebook you make it if you can't sell if you think there is something you cannot sell profitably on Facebook you should not build it very simple right whatever whatever you're trying to build in D2C segment then coming to B2B segment uh in B2B it's vast B2B the problem is if you're uh someone who doesn't come from industry for people who are experienced right people who have like 8 10 15 years who have spent even working in a bo right then works then then then you understand specific industries right you start exploring in them if you are someone with zero experience who have uh never worked anywhere who doesn't understand industries into depth the idea is obviously you know I think this is where we can we can go and try showing there are multiple uh ideas you know accelerator programs new ideas coming in so you have to drive inspiration from somewhere on what's happening right one of my inspiration source you something that I think everyone uh should be doing is actively looking for YC startup library so you'll find all the YC companies which are getting funded and in in what area are they getting funded right what are the recent right and you should scroll through them because you'll find some crazy things happening and you don't have to copy paste the ideas you know there are things happen compliance there are things happening in the medical voice AI agents is flooded. Voice agent is going to be a trillion dollar market is what I assume. >> Agreed. Agreed. >> It's like huge. Right. >> So just for the viewer right if you can sort of tell what is voice agents just in a like a single line. So uh voice AI agent is basically these are calling agents currently the support and and lowhanging call task like booking an appointment by a hospital like these kind of things which are these lowhanging things which are done by human they they are you know trying the AI is trying to replace it it's basically you feed in uh the chat GPD the context and tell it to reply to your consumers that directly on the call. So basically like if I call like a customer support some AI would basically pick it up and the AI only would respond in a human voice which would sort of solve my query right. So just just to let the users know and the website that you are showing right this is this is a public website right anybody can login this is not because you are a y combinator founder you have access to bookface right >> this is separate this basically is a public domain where you can just go and check out >> you know I think a couple of years back we made public >> awesome awesome awesome okay okay so I'm just telling you one of the example you can obviously look at product launches you can keep yourself active but again again telling you you know this is just to draw in inspiration. This will not help you lead to idea. Idea is is is going to be only becoming with your sole expertise, your sole passion or or something that you would like to build and something that you understand. Knowing yourself being the first time founder or someone who is trying to start with zero funds and from the scratch. uh most important is knowing yourself what you would be capable of building because every business when you will try to scale it will come up with challenges and you need to be in a space that that you enjoy talking to people in that certain industry or or place lastly to be you know trying to close we'll talk about few ideas after this sesh though but trying to you know basic framework trying to close on on on B2B what you should be building is uh one thing I told you to draw inspiration from these places. Second is keep actively looking for problems which are coming on LinkedIn or other job posts. So I would not be able to show this to you. LinkedIn login is not there but yeah still you have to keep your for issues on Twitter or or LinkedIn live people are are are very actively talking about what's happening right if you're even little bit experienced you know if you have done two three best people who have who have worked two three four years in any particular industry or field you have identified problems which can be solved with AI the time it is the time to start acting upon them don't think the problem is the opportunity is too huge and it's going to it's it's going to take over very fast. So you cannoting wasting time in finding the perfect idea. In this kind of era I believe lot of ideas are going to work. This is like a time when applications starts coming on mobile right mobile was just and people were making basic applications right on on mobile phone. So do not think about very very specific thing. If you just think that you know the problem is real and you can build AI agent or AI tool around it and you can bring your first 5 10 15 customers in right and you can pay off yourself for your salary you know I have literally started thinking I've stopped thinking from the VC mindset I really today the founders should think about if you can pay off your salary with a agent building in any space consumer or B2B space first 15 user you can find 20 user you can find good enough start the idea every every the world is moving so fast you cannot not be uh you cannot with the pace be we are no matter what you will do uh it's going to be very difficult to keep up with the make your pace you know so you're you don't think about 1,000 customers 5,000 customers uh billion dollar revenue what VCs will fund all that is okay man you find your 15 customers uh who will pay your salaries and try to save your job also because there's no if there's no know guarantee the job will look like 3 years 4 years down the line So everyone you know this is what I think the primary focus today for any aspirational founder should be starting young at at true capital. Agreed. Agreed. And just to add to your LinkedIn point, right? As you mentioned, people keep actively discussing about their problems on let's say LinkedIn or Twitter, whatever it is, right? I feel LinkedIn is a place where everyone is sort of putting their job post right now, right? If you if you can just have that knack wherein you go to a particular job post, right? And try to figure out what part of it can I automate via AI, right? So, for example, there is a position called as performance marketing manager, right? whose primary goal is written in a very detailed format that okay you have to make the campaigns you have to make it successful you have to increase the ROI right so you basically understand that okay this is the human which is hirable right for which people are ready to pay money and people are actively trying to find that kind of a position right from that position if you sort of go to a first principal level right keep on doing the back calculation doing the back steps you can actually understand and figure out that okay I need to make an AI agent which solves for the K which is require ired for this particular human right which is the performance marketing manager. So I feel anything uh which where there there's a job that exists right you can may not you may not be able to automate 100% of it but you you will be able to automate let's say 50 60 70% of it depending on the kind of use case that you're doing right similarly what you're doing with your sales agent right you're also doing the same thing earlier there was a human who was sort of figuring out an ICP figuring out the outreach the the copy the persist right now you have made like their entire workflow and you have made that human redundant with your automations, right? So in that process you are saving like thousands and thousands of dollars and you are also generating thousands and thousands of dollars, right? So for all the viewers as Kesha is saying right that number one please have a passion for that particular product in some way you should like it in some way because in the long term there would be a lot of challenges and you can only face that with persistence once you are interested in a problem. Second is that keep getting the inspiration sorted right from let's say a startup directory of Y combinator or XYZ resources right you can also talk to Chad GPD you can go to like a there's a website called idea browser you can go there and figure out stuff and third go to LinkedIn Twitter see what people are sort of actively talking about as a problem and the last part is just go to LinkedIn and see what kind of jobs people are putting out right and try to automate each of the k that that is uh being written there so I think that would just really really uh boost the ideation stage and make it much more the probability of success would become higher. >> Same same I think we can now start talking about ideas. I can talk about many ideas you know if if there are people listening to this and irrespective they are techies non techies they they really think they can build something I would say uh do reach us out there are lot of ideas like top five ideas or 10 ideas which which I would mention when I was thinking like I said number use case I feel today for AI is legal uh legal uh infra is going to change I'm not just talking about India I'm talking go globally in In fact, the reason I am not building into legal is because I don't trust in Indian market and I felt it will be very hard for me to sell outside India into the legal domain. I I'm not very connected just documentation of legal document you know drafting legal document documents to the to the highest level to the to the to the most perfect level right is is one use case and I think any lawyer who is a non techy today can learn and start building out something like this. Now again telling someone should understand the problem you know you cannot be out of complete law because fundamentals of business is going to remain same right so if you don't understand law you don't understand compliance to deep just building an AI agent on top of it which is not going to help all right another problem or another another idea into consumer space is lang is using language as your key barrier learning English language apps or French apps or all all these you know any language which is picking up in countries or people who are trying to learn learn music uh in certain languages and they're facing lyrical problems. These are these are again another consumer app. >> So let's say any any any anything uh edtech combined with an AI tutor, right? Even if let's say somebody wants to learn astrology, right? >> You can just like get the tutor to teach you in in your own personalized way, >> right? >> You'll have to see, you know, what is the demand of these products? Can these can these be sold profitably? But just an idea. This is you know a starting point point for you to start exploring ideas. >> Just to add to add here right I was talking to Pratush if you know him Pratush from Berlin. >> So he suggested that there's a massive use case of character AI into a tech right. So just imagine you are learning entrepreneurship from Elon Musk. >> So you are you are learning poetry from Jave right? You you're learning acting from Shah Rukh Khan right? So understood >> it's a it's a crazy utilization of characterization agents and edtech right coming together and making you learn I was like pretty baffled >> crazy very >> and you were also talking about similar stuff right >> agent and edtech together he's just added character there so I was like pretty baffled that this is insane >> so loved it other thing you know like I love these companies I I've been following pocket FM for a very long time I love that company consumer space see building everything else is different building a consumer app is is a different league game altogether. >> Agreed. Ag product is different. >> Yeah. >> Being able to make a app that is going to stay in some consumer's phone and it's going to pay for it is the most difficult problem to solve even SAS and everything is simple and I think you'll know know how >> 200%. This this way around. So I had been a huge fan of this company Pocket FM and the way they have turned around the business. because they were making 300 400 cr in losses and uh currently they do do I think 2 and a half few thousand cr in revenue and they're decently profitable right and it's a consumer app right people have tried doing so many things now imagine replicating pocket FM u uh is is is hardly a 30-minut job even if you're a little um good with tools like you know we talk about nit or make or google doc drive and chat gpt obviously the the primary thing that that that comes here is this this uh transformation of of Gemini or chat GPT APIs uh which can help you build tools like this so fast. So so even you know that's one industry where I'm not just talking about pocket FM but you you don't have to start just by building the product right away. You can make a Spotify channel where you post stories and you see traction and you figure out what kind of stories are working out based on that. Build a small consumer app where people pay you for your stories, right? And most of these stories are are built by copying the content from YouTube giving prompt via AI on the top of them on you want to craft these stories and giving them active Spotify you know or YouTube or or other places and and then making money out of it right so just telling you you don't have to be just building products semi-automation things building communities or pages has also become vast so like a third idea fourth idea that I want to talk about very specific to me I come from a construction family I've seen my rather find tenders online and that's so much data to process. These are like 80 100 documents file which needs to be processed and someone have to fill a tender. It's like you know buying a bid and it's a very crucial thing right and government portals are are done. Why I'm talking about this this use cases don't just think about consumers or B2B companies as your client. Government is a huge client for AI today. If you can crack it there's nothing like that. All their portals are messed up. you know we are living where the world has come and where Indian government and and their tools are there they have they they've come in last 10 years I wouldn't say nothing is done but they they have tools today minimum you know there are there are things available but I was talking about this use case you know you can automate reading the tender and filling the tender completely which is a very crucial step it's it's not a it's not a and there are thousands of portals doing it and I come from uh a family where I get this idea from like that you must be coming from somewhere right to build you must be having a retail store or your your father would be running a retail store or would be working into some specific profession or or you are experienced right that's where you should start picking ideas from right uh that's one of the ideas lally you know something which I feel if you're if you're wealthy if you're doing good I believe robotics uh the the biggest uh uh uh thing that's going to happen after chart GPD is software on robots uh you know and actual robots both the things the the layer of software on robots the gen layer And then there'll be hundreds of use cases coming out there and uh building actual robots. So if you have capital to invest, I don't think it's very expensive to make robots these days. So you can uh procure stuff I think core 1 and a half 2CR 3CR and you can make a robotics company and find your first client uh to go. So I had been with with grace of you know rocket sdr.ai I've been talking with lot of companies these days. I'm trying to solve right. So uh I am loving talking with these robotics company. It's crazy going out there and how they start how soon they have built the product. Uh like one of the company I'm talking with uh in three and a half four cr they have set up the wall putty robot. It's a robot that uh automatically paints uh and and puty the walls and they have listed three and a half tours into the company and the product is like they're ready to sell. It's running as in they have clients running clients who are buying it. Transcription companies running it right. uh >> uh one more idea or one more you know specific space we'll talk about is microas with AI we I think we didn't mention about that so it's not important always to think about I'll sell to j you know big corporates and people while we talk later about in in rocket sdra I'll mention one of our client you know and friend also vive he's building a a B2B UPI platform for SMBs in India and SMBs are paying SMBs are paying for for it. SMBs are it's not a product though but there are hundreds of solutions that SMBs need and I am surprised to see the kind of money that SMBs have you know foundates we don't have that kind of money the manufacturers and the vendors and distributors the kind of money they're sitting on is insane and forget India you know India is >> the people who are selling on people who are selling on India Mart these are small people in India if you talk about global you know when I look at Chinese vendors I look vendors in US, in Europe, they are crazy big. They are open to pay for for small software automations and solutions and AI can make a huge difference for them in their instore experience or how they manage their small Shopify stores. Right. So, so huge uh change that can be made over there if you if you understand that. >> Agree. >> Right. So, yeah, summing it up there a lot of ideas. >> Yeah. If I'm not you know extending it and then and and and and this not useful one more thing I can talk about is Shopify. >> Sure. >> Just go inside Shopify man. >> Yeah. >> I'll put it this way. The best thing about today's world for people who don't have big companies is all the pre era companies are going to be disrupted and I'm very confused how they will disrupted because everything coming from scratch right today the product like I'll show you rocket SDR.ai we're building something which is lot advanced than than Apollo or or or zoom info >> the databases databases tools which existed I don't know how they will disrupt because their tool they they have a huge infra that already exist I think today is a liability right >> correct agreed agreed >> with the AI native approach that the the kind of the kind of products that you can develop are going to be so crazy it's it's going to you know you just giving prompt and AI doing everything for you >> not disrupting these tools are becoming complex the Zoho CRM is becoming complex Yeah, >> Salesforce. I don't like Salesforce anymore, right? >> Yeah. >> Compared to the new tools, I don't like to use Adobe. I know they exist. >> They're strong, very strong infrastructures, but I love, you know, ops or or tools which are making my life lot more easier. They're not so stable. But yeah, the point of telling is if you're starting today from scratch, stop thinking about what world has already made. You can just ill >> if you and fundamentals are not going to change right you need to understand you need to understand customer >> and you need to build something that that solves the problem and people can pay for it right >> agreed agreed and I think >> in this time I think speed is the currency right what at what speed a rocket AISDR can function right uh Salesforce can function on that right as you're saying the big infra big teams big sort of the entire Air stack is a big liability right it is not solving for what you are solving for that's why your product is a lot better and a lot cheaper so the overall value delivered to the customer is pretty high so totally agreed to that >> so yeah more or less these are few ideas I would like to hear ideas from you you know you are talking with so many people these days >> yeah yeah >> you tell me what are crazy ideas you suggest people to build on >> I think right now I'm very excited about the character AI space right uh if you look at the overall usage also in the world Right? Top 50 consumer apps, right? You'll see 10 apps which are character AIS, right? There is a crazy I I was very surprised to look at that data, right? There is a crazy amount of I would say usage from people when it comes to characters, right? So they they have a lot of things to talk about. They have a lot of advice to be taken. They have a lot of personal things to be shared about, right? And they don't want to share it with somebody, right? They want to share it with the character that they like, right? So maybe an introvert the guy who is the superman who works as a human right in the >> that's that is definitely crazy idea I I like >> and challenges are different then but yeah >> yeah once you take this understanding that people want to talk to somebody that they want to and then solve different business use cases right I think the game changes right so that is like an differentiation that everyone can bake into their products. >> Interesting. >> So, so that I'm very interested in that. Other than that, I'm also sort of understanding how AI would change the world order in terms of how we currently sell or market our products, right? So, for example, like you are building the SDR AI version, right? I'm very interested in understanding how people would discover products, right? In the age of AI, right? So, just imagine if everything is happening on a chat GPT window, right? Why will a Facebook ad or a Google ad make sense? Right? So, and if the search is happening on let's say a chart GPT, why does a Google search ranking matter, right? Maybe the game of SEO, the game of performance marketing would change, right? And there are other industries adjacent to that, right? So, I'm just thinking fast forward that I know that AI is already mainstream and in the next 5 years, it's going to be the only thing that people do, right? So what are the existing world order that will change and if I can right now build it then I'll have that head start so that I can capitalize on that growth much faster than anybody else >> right so my thought process is going on that side >> interesting interesting I think we have discussed ideas we have talked about how to come to idea we have talked about what kind of ideas we can build again ideas are vast everyone you have to understand like we cannot tell you which stock to buy today Right? >> We cannot tell you what idea to build on. Right? It's it's definitely and buying a stock is still a low liability game. You cannot imagine what taking up an idea looks like. You know, I have seen picking up a wrong idea and wasting lot of years of my life personally. Agree. Right. Agree. So, no one can help you with that. >> Yeah. >> So, like mentioned time is and time and speed is the most important thing that matters. Unless you pick up a right idea, your time and speed are not going to right direction, which doesn't make any sense, right? So, >> and all it's almost as difficult to bid build a good idea versus to build a bad idea. >> So, you we talking everything is so fast they can build MVP in one minute. All that is okay. Boss, building distribution is going to take time. >> Exactly. >> Building distribution is where the AI that's what I was about to talk about. Building AI distribution is what next age thing will look like. Obviously building infra, building support on AI but next 15 years is is about building AI distribution or building uh building deploying AI >> to the world or >> correct >> uh adopting AI in in in in in more uh uh better words helping people adopt AI uh is the industry uh that's going to remain I think one of the question that comes after after knowing what what what ideas we are working on and how can we come on these ideas uh is is what's going to be happening with the jobs. >> Exactly. >> Everything exactly >> this. So yeah, and how do we how do we adapt to it, right? In terms of let's say we know a lot of jobs will get disrupted, right? >> So how do we adapt to it? How do we learn, right? And sort of upskill ourselves, right? So that we are completely ready for what's about to come, right? And then we'll quickly move on to the product building stage that how can a complete beginner make a product. >> Interesting. Interesting. So the the the job thing like I was telling that adoption of AI is going to remain. Okay. And uh building infra and AI is going to remain. Now it's a very big caution. It's a billion dollar not even a trillion dollar caution that you're asking me what will happen with job. Trust me no one knows it. No one knows it. Elon Musk doesn't know it. Donal Trump doesn't know it. Narendra Modi is not even thinking about it. He doesn't even care about he what's going to happen. But no one knows what's going to happen. uh what I can uh uh tell looking at changes going around number one thing adoption of AI is going to remain uh uh a thing when I say creating distribution it's not just doing sales there's lot in terms of deploying AI so if you are anywhere you know the fitting in where you're helping companies deploy AI because companies are going to exist corporate is going to exist and uh there would be people helping these company deploy new systems and change the current systems that people are operating on and this is a long process this is not going to take 15 years this is not going to take be happening in 5 years 10 years down the line it's going to take 15 20 years good so after years what will happen I don't know that but for next 15 20 years this is the job that you can stick on second is building infra if you're if you're a core techie guy mediocrity will not function something everyone have to understand is mediocrity uh have will have no place in this world very soon and you will have to be running for next four five years to run your bread to make sure you can earn your bread 15 20 years down the Right. So uh the second thing I was telling was uh if you can build infra and support AI you know you can in in deployment of AI or or or or adoption of AI the via tech right that is the second uh thing being a techie you can do third is we already talked key uh entrepreneurship have to increase there's no way uh we can we can uh work it around because jobs are going to reduce and more products have to come into place uh and economy have to function that way. So building new uh products and smaller products not not billion dollar ideas not not huge companies like I told a founder today should be thinking about how can he build a good enough product to pay off his salary and his small team salaries even if if starting from that process you will be in the race 5 10 years down the line or you will disappear I really don't know it it seems very dangerous non-skilled people what they should do I really don't know this this podcast I think usually >> get upskilled there are so many free courses man right now you can just open YouTube and like learn everything just open chat GBD start prompting understand how to >> I was like like you were mentioning talking about how you can build a MVP you don't know how can you learn so I I don't think you know like like courses like you mentioned I don't I I personally I'm not a big fan of courses I think start applying everything is free what are you waiting for 100% of the things are free like go ask charge GPT how do I really see one of my college senior uh I was a chemical engineer like I mentioned this because this podcast for tech non techies and how I learned I I'm not a huge strong techie coder kind of a person but as much I learned in my journey uh of marketing automations or writing codes or scraping platforms or building basic uh uh products right uh was from Google AI didn't exist people who are 17 18 years today should should know AI didn't exist today you can ask them to start GPD it was stack overflow or uh uh existing GitHub libraries or repositories that's where we have learned it from uh not from classes or not from so one of my senior very good senior told me in the first year I asked him how to learn to code he told me go and google okay so I can just tell you one thing now it is so going and googling was very difficult today it's nothing you just have to go and just chat GPT or or or go to club and talk about it so like you're telling what tools people should use for very beginners let's not talk about marketing and automation tools there there are many of I would say just just pick one uh no code tool and if you want to go free not invest anything I'll suggest Google AI cloud stick to one platform I love Google because it offers everything in one place maybe it is the best one and it is not the best one how does it matter if chat GPT cloud or Google AI cloud my use case as much as much I want to get done all three platforms are capable of of of of doing it I'm talking about a about a MVP level or or when people are trying to start something that scale matter Uh so when you're trying to start with something if you really want to go free go ahead with Google AI cloud I can probably and I think some API tokens for uh cloud as well as for uh uh uh Google AI cloud are available for free. So I think your first you can really launch uh straight uh over here. So uh this is my go-to uh place for for writing code. But obviously you know uh if you can spend like like like $10 a month and I I really recommend you spending that kind of money. Go and and use cursor or clude do not look for other uh AI coding agent. I haven't liked them. Just go straight. I'll just you know because there are too many options there you know doesn't matter if I confuse you. If you want to go go ahead with Google AI studio and we are talking here core coding use cases. If you are not very com you know you you for designing architecture go to charge GPT5 or chart GPT for writing code come to Google a cloud or claude or cursor right and always design architecture uh before you start try to design any MVP you know when I say design architecture like we were talking about this pocket FM idea so understand how are you going to you know like just just quick example here so probably when we say making a MVP same as pocket FM a find a find a find a YouTube video then we try to understand how to get these subtitles from the YouTube video. If I'm talking who understands nothing right so you see these are the subtitles that you will need for for this this subtitles you have to give to chart GPD so that it can process it into your story right so you keep this subtitles to chart GPD but how you give it to chart JPD right you need some platform to do it so there's niten or there is make.com that exist there are more such automation tools right which you can both of these are very cheap initial is free initially try out for free and you fetch information from basically you can the subtitles you can fetch from YouTube without any APIs it's it's uh freely available with with text app so you take you put you make a workflow over here where you put it into doc you put it into uh then then you take the script out of YouTube then you chat GPT there'll be another workflow you make where you give it to chat GPT you write a script then you give it to again you know why I said use Google is Google have text to speech speech to text all those small small functionalities which you need from multiple tools. So they they come all under one platform so it makes life very easy and that's it you know uh that that's that's that's how simple it is to get started and wherever you get stuck wherever you get stuck I have this habit of either taking a screenshot or copying uh not even taking the screenshot just copying the page taking it back to chart GP and asking how to go go further. I will tell you the most important mule mantra here uh on on using learning chart GBD to the the AI tools it's not uh any specific tool or any specific uh platform to go to but it is patience if you want to uh if you're a non techy and you want to get tech techy right uh the most important thing that you need is patience if you're a non techy and you do sales you understand this that sales is more difficult today than uh building a product uh established everyone knows Now if you can keep your patience there to wait for a client to reply to you to wait for someone to shout on you right then be little patience keep little patient with the machine right machines are not talking to you they'll do everything for you just don't get anxious don't get frustrated some people will be able to do it in like 30 minutes some people will take 1 hour other will take six hours right that's the difference but I'm telling you in six hours each one of you who is watching this podcast who have found shitage somehow on YouTube will 100% be able to execute the product right which I'm again saying is the easier thing now if you have built a MVP we'll talk about getting the first client we talked about how to find the idea we gave examples of idea we talked about how to remain relevant in the industry now you have built a product for yourself right I will tell you you may not be the best one to be building the product but if you have built something you have decided what you want to build because day one you will not hire the engineer Okay. On day 10 when you cannot find a CTO on day one, you cannot you need to have something some idea some something in the place to start finding CTO. I will tell you if you're if you're a strong non- techie then go behind building distribution find a CTO for yourself. And in today's world finding CTO is a lot easier than it was uh 2 years back or two and a half years back. Today I am seeing people around me who are building companies uh who have hired interns for 12,000 15,000 rupees in India and they are delivering uh uh the products which are uh usable for the first two three four clients to start getting revenue revenue stream right and there are students in Indian colleges who are desperate to take advantage to start building something into AI so if you have a good good idea you have a good MVP you understand you can get client you understand that industry your your all this is making sense and you have built something your own but don't hire engineer what day one you should know this yourself before you you hire your first engineer go out and find you know dilute 30% stake 40% stake 50% stake and find a quality CTO you will need one month in today's world to find a CTO I can guarantee you that okay it's it's not going to be very for you okay you do not need the world's best CTO because again I'm telling you because today time is important right probably you will find a mediocre CTO but he deliver like a crazy good punch person because of the effectiveness that has gotten into a place with AI right this is about you know building MVP and getting started with your with your first one month after you have idea in place in the one month you should be up and ready with this much you can start pitching clients you can start giving demos to clients or you can start finding clients via multiple channels right >> yeah yeah >> I think we should go to zero to1 journey now you know we are we have product we have the idea we we can now start talking about 0 to1 >> about how to get the customers >> get the customer get the customer right >> so let's let's assume the idea was finalized we have understood how to stay relevant we have built the product as you mentioned Google Google AI studio checking out our own problems if we are stuck on chat GPT just copy pasting it there use multiple tools and as you were saying right just go and play around with all these tools right there's no point looking at a course looking at a video right go play around with n10 chatgptmake.com >> mate execute I am telling you don't do anything else only think about executing there's nothing else you should be doing right now >> and everything is available for free and boss even if something is not free then pay 5,000 rather than paying courses pay to tools okay >> you should have your budget manly budget for like >> pay rocket sr.ai pay some money we'll help you find first customer. >> Yeah. So I think yeah uh getting the first customers there are tools like as you're venturing >> right so yeah but but tools will not get you your first customer tools will write code for you like tools will not build architecture will not give you idea on what market segment or where exactly to build in same way tool will get you your first customer tool will definitely help you streamline right. So if we talk about getting first customer let me give you again you know fundamentals are going to remain same fundamentals of business are not moving anywhere. So up you're you're putting your your ready of idli dosa somewhere in a in a very you know north Indian side where no one eats idli dosa no one is ever going to eat idl dosa right so product market bid have to remain right your product uh should be relevant for some market that is when it can sell to it too right so when you are fixing on idea before starting to build idea you have to understand whether the demand exists or not and you have to before writing first line of code before doing any automation you really really really need to conclude that whether demand exists or not right and where exactly the demand exists what is the market right without you cannot sell you cannot sell on rocketi also you cannot sell via Google also you cannot sell via Facebook also there's no tool which can help you sell once you have identified a good market a demand exist again coming down to two things either it's a consumer business or a B2B business right if in consumer business you think the demand exist how will you identify or or conclude that the demand exist is by finding manually customers who pay for your first the demand exist people have to pay for you but even that's not enough validation right but finding without Google ads or Facebook ads finding people specific kind of people not just people specific kind for example you think you are building AI that will solve mental issues for you know the the the mental problems and anxiety issues for corporate employees you have to find 10 corporate employees 50 corporate employees corporate employees are ICP people you're trying to tell and this ICP not be shett or kisha it need to it needs to be a persona >> on these kind of people should buy from me >> so just just for beginners right ICP is ideal customer profile right which you and me know just if you can like give a brief about what do you mean by ICP so that it becomes clear >> uh for a product like uh like uh rocket SDR or for a for for for a let's talk about because we are talking pocket FM already and consumer in consumer businesses finding ICP is more difficult in uh B2B businesses it's a lot easier so let's take that example now who is the ICP for pocket FM so ICP for pocket FM is someone who is driving 30 minutes 40 minutes daily right that's it now how will he find him where is that person available is all all secondary but any driving 40 minutes a day is ICB for for him right and who now one more level ahead in in defining ICB more targeted version. Someone who is driving uh uh 40 minutes daily and is 45 years plus who likes listening to stories and post podcasts is the most ideal ICP for pocket FM. Right now in the same way for for any product ICP can be defined. Whatever you're trying to build, you will have to understand and frame one sentence under which lacks of people lie. You have to give one segment one one sentence and there should be laks and crows of such exact ICPS existing or lacks or cres of opportunities maybe not you know individual person in volume if we talk maybe you know one person can give you huge revenues so maybe if we talk about enterprise solutions for example so if you're making for procurement teams in in >> enterprises so procurement heads of uh large uh media companies is one ICP you're building some AI sales tech what ICP means and you'll have this is how you have to define it he this is exact person and the first thing first day you're going to be finding these people even in consumer thing or in the other way around you will try to find these people manually the first two three four people you will go write them to on LinkedIn you will write I am I am selling a sales tech tool and I can automate it all on day one still I will recommend you If you are day one beginner, go and do it manually for three days, four days. Find your first person to talk to you on the field on the manual LinkedIn connect outside a office a work co-working space or in an event right u uh we'll talk about how we can make it a lot easier uh that is but do this for once for the first customer because you might not be doing it for your third fourth fifth customer for the first customer try doing this right so uh let's coming to the point again so once you know what is your ICP uh whom you're trying to target then we Come to the automation tools or marketing tools right if you are building a consumer business like I told you there's only one go away for you in consumer business it's Facebook you can get audience from Google also we could have shown them Google keywords Google keywords have crazy AI use cases these days the way you can you know if you are someone who don't understand Facebook Google the kind of campaigns you can run on Google Facebook with the help of AI and the re reinforcement on the campaigns you can do right previously you had to understand and and come to a decision today you just run campaigns, get the data, give it to AI and tell it what to do next. You don't even have to use tools for it. Just copy paste your current, give it to Chat GPD and ask them what to do next and give your insights how much you understand. It's going to take care of it. But if you're building a consumer business, anything, you know, maybe a AI tool or a commodity or whatever you're building consumer top one thing is you have to try whether it's selling uh profitably on Facebook. Don't even try Google. I know it might sell on Google. Just check if you're able to sell it profitably on Face