Spark Instant Rapport

Spark Instant Rapport is an intermediate-to-advanced short course within the B2B Sales Negotiation: Leveraging AI Professional Certificate. The course helps sales professionals turn rapport building from an instinctive, personality-driven activity into a structured, observable, and improvable professional skill. Instead of relying on “being friendly,” learners use the FORM method (Family, Occupation, Recreation, Motivation) to open first-call conversations with intention and relevance, creating early trust and buyer warmth. The course positions rapport as something that can be measured and re…