Sourcing Analytics
It is easy to spend money, but hard to get the value.
From 2007 to 2010, Apple made $27 billion from iPhone with a profit of $15.6 billion. Apple could not achieve this financial success without its global sourcing strategy. However, one of Apple’s key suppliers, Samsung Electronics, became a competitor and used its cost advantage to over-take Apple in the global market. Meanwhile, many new suppliers and products are emerging constantly. To continue the success, Apple must explore and select new suppliers that are capable, inexpensive and financially robust. The question is, how to do it righ…
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