Sour & SaaS EP 011: Why Most B2B Events Suck with Zach Diamond, Head of Marketing at Cognition.ai

Most B2B events feel transactional and forgettable. Zach Diamond learned hospitality in Charleston restaurants and now runs exec dinners that Fortune 500 leaders actually text their friends about. In this episode of Sour & SaaS, Zach Diamond (Head of Revenue Marketing at Cognition, the company behind Devin, the AI software engineer) breaks down why most B2B events suck and what makes an event genuinely hospitable versus just expensive. Zach spent years in Charleston, SC hospitality learning that exceptional dining experiences are 50% food and 50% service—the small gestures, pacing, and genu…