Share of Voice: The NEW Market Share Predictor

Share of voice isn’t just a search metric anymore 👀 In this clip, Jes Scholz breaks down why share of voice across search, Discover, social, and AI surfaces is becoming the real leading indicator of market share. Les Binet showed the link between share of search and market share — and there’s no reason that logic won’t extend to AI recommendations too. When someone enters a category with no brand preference, the first stop is increasingly ChatGPT or Gemini. If you’re not mentioned there, you’re not even in the consideration set. The takeaway? Measure visibility everywhere, not just ranking…