SEO Foundations: Analyze, Optimize & Grow

By the end of this course, learners will be able to identify core marketing concepts, analyze the evolution of marketing practices, apply segmentation and research strategies, evaluate digital channels, and implement on-page SEO techniques to improve search visibility. This introductory SEO course provides a comprehensive foundation in marketing and digital strategy, bridging traditional marketing principles with modern search engine optimization. Learners explore the history of marketing, the role of the marketing mix, and the importance of consumer-centric approaches before diving into digi…