Segment and Retain Customers

Ready to move from chasing lapsed customers to proactively retaining them? Segment and Retain Customers is an intermediate-level course for marketing professionals who want to master two of the most powerful strategies in modern customer relationship management. If you're familiar with basic marketing concepts and comfortable with data in spreadsheets, this course will equip you to turn customer data into measurable retention wins. You will learn to segment your audience into precise lifecycle stages using HubSpot smart lists and design automated win-back workflows that re-engage users at the…