Schema Markup and AI Search: From Entities to Results

The way we measure SEO success is changing—and fast. In this insightful conversation, Schema App CEO Martha van Berkel and Pat Reinhart, VP of Services and Thought Leadership at Conductor, explore how AI-powered search is redefining visibility, discovery, and strategy in digital marketing. Watch to learn: - How AI and changing market trends are shifting search behavior - Why Schema Markup is foundational for success in AI-driven search - How Large Language Models (LLMs) use entities to "connect the dots" - The crucial role of structured data in AI understanding and content retrieval - New ways to measure SEO performance beyond rankings and traffic Whether you're a technical SEO, digital strategist, or marketing leader, this webinar will equip you with the strategic insights needed to future-proof your SEO approach.