Sales Strategy in the Age of AI

Based on the best-selling book, Deep Selling, by Graham Hawkins and Mark Micallef. In today’s fast-changing business landscape, mastering the art of Deep Selling is essential for professionals who want to thrive in the age of AI and digital transformation. This course introduces strategies that go beyond traditional sales methods, focusing on how technology and buyer behavior intersect to shape modern sales success. Through a structured, step-by-step learning journey, you’ll gain the tools to identify sales gaps, align structures with evolving buyer expectations, and design models that delive…