Sales Skills: Coach Buyers Through Complex Decisions

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Sales Skills: Coach Buyers Through Complex Decisions

Coursera · Intermediate ·🖊️ Copywriting & Content Strategy ·21h ago
This course teaches sales professionals how to coach buyers through complex decision processes where uncertainty, competing priorities and multiple stakeholders often slow progress. Building on the challenger-style foundations from Course 1, you will learn how to guide conversations that uncover hidden concerns and support customers as they evaluate competing options. You’ll develop diagnostic coaching skills that help identify hesitation, risk perception and internal misalignment early in the buying process. Through practical frameworks and real-world scenarios, you will strengthen your comm…
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