Ready to Roll – The Video Production Process

If you’ve done your pre-production thoroughly, then you should feel confident moving on to this next step — gathering the raw materials that you will use to build your visual story. These raw materials are your camera shots, including b-roll and interviews. The production stage is where you will finally collect the images and sound that will communicate directly to your audience. We’ll show you how to enhance your visual story by raising the quality of your shots: getting proper exposure, using the rule of thirds; and shooting sequences that promote continuity. We’ll also cover the importance …