Read GA4 Traffic

Read GA4 Traffic: From Users to Channels is a hands-on, intermediate course for marketers and analysts looking to master the fundamentals of traffic analysis in Google Analytics 4. In a digital world overflowing with data, knowing exactly where your audience comes from isn't just useful—it's essential for smart marketing and sustainable growth. This course demystifies GA4 by focusing on the core metrics and reports that matter most. You will start by building a solid foundation, learning to differentiate between a "user" and a "session"—a critical distinction for accurate reporting. From ther…